10 Instagram Marketing Tips for Businesses in 2019
Advertising on Instagram
What about advertising on Instagram? While Instagram has been slow to release advertising privileges to everyone, today, as long as you have a professional profile, you can run an ad on Instagram.
Advertisers now have 5 ad options, such as:
- Photo ads – the standard Instagram post format
- Video ads – same as above, but with a video instead of a photo
- Carousel photo ads – a slideshow ad that allows multiple images
- Stories ads – these are the Instagram versions of the Snapchat ads that appear at the top of the stream
- Ad collections – a directory ad that drives users through your product offers
Why you should invest in Instagram ads
According to Instagram, 60% of people say they discover new products on the platform and 20% of users visit a business profile every day. In addition, 33% of the most popular Instagram stories share businesses like yours. Similar to Facebook ads, throwing some money behind a post will lead to more exposure to your brand name, as well as more control over who can see your post.
What advertisers take advantage of is the fact that Instagram uses Facebook’s demographic data to show ads in the right places. This makes the tool extremely valuable to advertisers who want to target a niche audience because Facebook already has decent history and in-depth demographic targeting options.
Instagram advertising costs
But how much do these Instagram ads cost?
The model used is based on CPM (cost per impressions). While Instagram ads get a lot higher engagement on average, then Facebook ads come with a price. According to Keith Baumwald, founder of Leverag Consulting, Instagram advertising costs are slightly higher than Facebook ads. Baumwald claims that since ads are so targeted, you could end up paying up to $ 5 per CPM.
According to CPC Strategy, the average CPC Instagram is $ 0.70 (compared to an average of $ 0.35 on Facebook). This number tends to be higher for Instagram users between the ages of 18 and 44, for women, and for Apple device users.
Advertisers have control over how their budgets are distributed. For example, you can choose between a daily budget to limit the amount of spending per day or a lifetime budget, where you would have your ads run for a long time until the budget runs out.
Other ways to control Instagram ad spend include adjusting your ad scheduling (for example, you can specify specific times of the day for your ads to run) by setting the ad delivery method (there are three options: click on links , impressions, daily unique approach), and determining the amount of your bid (manual vs. automatic).
10 Instagram Marketing Tips to establish your brand and earn followers
Now that you know the long-term value of Instagram Marketing, the next step is to set up your account and start posting exciting tagged images and hashtags to connect with your customers.
These 10 Instagram marketing tips will help you promote your business and greatly increase your customers.
# 1: Create a community around an active Instagram hashtag
The great thing about this strategy is that it can be used on other social networks like Twitter and Pinterest, but it works so well on Instagram and is the perfect way to attract your audience.
Nike did well with their winter campaign Choose Your Winter Instagram itself has recognized Nike for its ability to launch a drive with its #runfree campaign.
Of course, several smaller companies, following Nike’s example, have followed this tactic and have seen their business grow rapidly.
# 2: Work with nonprofits that support the values of your business
Many businesses on Instagram have organized campaigns jointly with non-profit organizations.This way, both parties benefit from having a proper visibility and increasing their awareness. the promotion of non-profit organizations.
# 3: Connect with followers while staying relevant to your business
You always want to think about the mindset of your target consumers. You’ve probably already created a few buyer personalities and have an idea of the customers you serve. But now you have to think about why she’s on Instagram. To kill free time? To see what happens to their friends? To find out about their children?
Let’s say you’ve sold financial advisory services and found that your customers love sports cars and tend to follow the popular car brands on Instagram. Ok, perfect solution: post photos of fancy sports cars! Correctly? Well, that’s not enough – they have to be relevant to what you are selling, you could post an attractive sports car, but write a nice description saying, “Wouldn’t you like to buy this car? You can start making better financial decisions! Call us today for a free 30-minute consultation. “And then stop driving for a while because you don’t want your market to believe you sell sports cars.
Harpoon does it well by always using humor, delicious recipes that are made or inspired by their beer flavors and always stay relevant to the season, while also promoting their seasonal flavors to show how they relate to their fans. For example, the post that follows has been popular for a number of reasons. First of all there is an adorable puppy in the picture (who doesn’t want to see adorable puppies?), The expression on the dog’s face is priceless and fits perfectly with the caption, and their beer is perfectly advertised in the photo.
# 4: Don’t overpost
This tip is pretty self-explanatory, but for those new to Instagram, please note that posting too much is a big mistake!
According to a CoSchedule study, the optimum time for a business to post to Instagram per day is 1-2, but no more or less. They also found that the best hours for posting are between 8:00 am – 9:00 am and 2:00 am (so be sure to schedule this post!). I suppose this is because people have more time to check their Instagram in bed in the morning, as well as when moving to work.
# 5: Promote your Instagram everywhere
This is obvious, but you should take advantage of this channel the same way you do other social networks. For example, post icons on your homepage or product pages linking visitors to your social channels. An Instagram icon must also be added.
When setting up your Instagram account, you first need to connect with Facebook to connect with your friends, but this is only the beginning of promoting your channel. You should run Instagram campaigns across all your social networks and send reminders to employees, brand ambassadors, and partners (basically anyone who has built a positive relationship with your brand) to use your business hashtag and any hashtag that is relevant or significant marketing campaign that works.
Empower your employees, especially those who frequently communicate with your customers, to add a link to Instagram to their email signatures. Add an Instagram link icon to your LinkedIn profile and business card. Post your Instagram photos on Twitter and in your business personal accounts. The opportunities are endless, but once your Instagram is enticing, show it to your users and start building your followers base.
# 6: Find the beauty of your company
Many B2B companies have already touted Instagram as a useless platform for their business – their minds being that they do not sell food, beer or clothing. Their products are either unattractive or intangible, so why would they use a photo sharing app?
We understand, you might be selling software, so images of your products aren’t very appealing to your Instagram audience. Don’t worry as there are so many other ways to build your brand without viewing photos of your products right away!
Take photos in your office or workplace to give your fans a peek into the daily life of your company’s unique culture. For example, create a unique hashtag for your company holiday party and have all your employees add the hashtag to the pictures they take. This way you can reproduce photos taken by employees and create traffic around popular hashtags.
# 7: Use all the tools that Instagram has to offer
Since the creation of Instagram in 2010, they have continued to make changes to the app at a good pace.
There’s a lot you can do on Instagram to beautify your photos, track performance and stay on top of the changes. Check out this list of some of our favorite Instagram tools and follow these three tips when navigating your app:
- Get to know all of Instagram’s filters, special effects and editing tools. Use your creative team to help you manipulate your photos to get the most visually appealing results. Some of the most popular filters include Low-Fi, Valencia and X-Pro II.
- Instagram has a number of business tools that help businesses better understand how their account performs. Instagram analytics includes information on impressions, reach, profile views, website clicks, call clicks and email clicks. This feature is available for all business profiles, whether or not they pay for advertising. Users can also get information about their followers, for example, gender breakdown, age range, top locations, and days and times of the week where the followers base is most active.
- Finally, move smart. Instagram is new, highly talked about and fast-growing, and with the success that advertisers have seen so far, the platform will continue to feed businesses, as they will make money. Instagram has already done a lot to support businesses on the platform with an entire section of their website dedicated to business owners and marketers.
# 8: Get ideas from others
There are so many good companies out there on the platform and you should keep track of most. Follow Charity Water, GoPro, Starbucks, Adidas, Taco Bell, all the brands mentioned in this article, as well as relevant to your domain, and copy the best strategies with your own unique touch.
Apart from imitating other companies, imitate your followers. According to Rachel Gillet of Fast Company, “In 2011 Chobani discovered that, before the brand even reached Instagram, their fans took photos of their flaky recipes using Greek yogurt. Chobani fans used hashtags like #creationaday and # chobani to present yogurt as an essential ingredient and so were used by the company.
# 9: Promote great experiences about your business
General Electric is a professional in this. You would not believe that wind turbines are photogenic, but look at this stunning photo.
According to the Instagram blog, “Show how your company sees the world and makes it meaningful to people.” Aren’t you a photographer? Start a hashtag campaign (see tip # 1) and post the photos your fans take.
# 10: Interact with others to grow your Instagram
Another important step in the process is interacting with your followers and the people who want to follow you.
If you are already posting content that is worth following, then start “Like”, comment and follow others. “If you expect people to participate in your posts, they expect the same,” TINT CEO Tim Sae Koo writes. So search for popular hashtags and the likes! Post additional comments on people’s posts and #image images, giving credit to the original.
TIP: You can choose to receive alerts when the accounts you are targeting share a new post so you can respond right away.
