Facebook is one of the most popular advertising platforms for companies. With over 2.4 billion monthly active users, people use this platform consistently. It’s an excellent network for reaching people interested in your business.
Let’s take a look at some of Facebook’s ad offerings and the right size for each ad type:
Facebook feed ads
Facebook feed ads help you reach people in their newsfeed. These ads blend seamlessly into the newsfeed to look like other posts. The only indication of your post being an ad is the word “sponsored” that appears at the top.
When you create feed ads, you have two format options. Let’s take a look at them:
Image ads
The most common type of Facebook ad is the image ad.
To use image ads properly, follow these specifications:
- Image size: 1200×628 pixels
- Minimum width and height: 600 pixels
With Facebook image ads, you must follow the guidelines for the Facebook ad size. These dimensions ensure that your photo looks suitable for your audience and gets them to engage with your ad.
Videos
Videos are another standard Facebook feed ad. When you use videos in your ad, you’ll want to use the highest resolution possible. This process ensures that you’re delivering the best experience possible.
Additionally, you’ll want to follow these sizing guidelines:
- Minimum dimensions: 600×315 pixels
- Maximum video length: 240 minutes
- Maximum file size: 4GB
By following these video ad guidelines, you’ll create social media ads that look great in Facebook newsfeeds.
Facebook carousel ads
Facebook carousel ads allow you to showcase your brand in multiple images or videos. Your audience can browse through your content to see different visuals of your product or services. Or, you can create a carousel ad that showcases one product with multiple photos.
Carousel ads help you show your audience various colors, sizes, and styles of your products.
They also let you highlight key details, uses, and features of your product or service.
For carousel images, you’ll want to use the following social media ad specs:
- Image size: 1080×1080 pixels
- Minimum width/height: 600 pixels
- Minimum number of cards: 2
- Maximum number of cards: 10
- Maximum image size: 30MB per image
For carousel videos, use the following social media ad specs:
- Video size: 1080×1080 pixels
- Video file size: Up to 4GB
- Video length: Up to 240 minutes
- Minimum width/height: 600 pixels
By following these social media ad sizes, you’ll help your business produce suitable Facebook carousel ads.
Facebook right column ads
Facebook’s right column ads appear on the right-hand side of a user’s homepage.
These ads can drive visitors to your website and get them to check out your business.
Here are the social media ad specs for Facebook right column ads:
- Image size: 1200×628 pixels
- Minimum height/width: 600 pixels
If you want to create stellar right column ads, follow these guidelines.
Facebook collection ads
Collection ads provide a visual browsing experience within your ad.
Users see one advertisement and click on it to view the full-screen version. It’s an engaging experience that gets people to learn more about your brand. You can build collection ads with videos or photos.
Let’s take a look at the Facebook ad size requirements for collection ads with photos:
- Image size: 1200×628 pixels
- Minimum width/height: 600 pixels
- Maximum image size: 30MB
Here are the social media ad specs for videos in collection ads:
- Video size: 1200×628 pixels
- Maximum video file size: 4GB
- Maximum length: 120 minutes
With over 1 billion monthly active users, Instagram is a popular platform for advertising. This visual platform allows you to engage users with photos and videos. It’s an excellent network for promoting your products, brand, or services.
Instagram offers numerous ad types to reach people interested in your business.
Let’s take a look at the four main Instagram ad formats and their ad specs:
Instagram feed image ads
Instagram feed image ads are a common way for advertisers to reach interested leads. These ads appear in a user’s Instagram feed like any other post. Your Instagram ad size for this format depends on the photo you use:
- Landscape photo size: 1200×628 pixels
- Square photo size: 1080×1080 pixels
- Maximum file size: 30MB
If you want to succeed with your Instagram photo ads, follow these guidelines to ensure your ads look presentable.
Instagram feed video ads
Another go-to ad format for Instagram is videos. Videos are a great way to engage your audience and get them to interact with your ad.
Let’s take a look at the right Instagram ad size for videos:
- Landscape video size: 600×315 pixels
- Square video size: 600×600 pixels
- Maximum video length: 60 seconds
- Maximum file size: 4GB
Instagram feed carousel ads
Another useful ad format is the Instagram feed carousel format. Carousel ads allow you to showcase multiple visuals (either photos or videos) to get your audience to interact with your ad.
Here are the social media ad specs for using images in carousel ads.
- Image size: 1080×1080 pixels
- Minimum number of cards: 2
- Maximum image file size: 30MB per image
- Maximum number of cards: 10
Video carousel ads on Instagram must follow these guidelines:
- Landscape video size: 600×315 pixels
- Square video size: 600×600 pixels
- Minimum video resolution: 600×600 pixels
- Maximum video file size: 4GB
- Maximum video length: 60 seconds
- Maximum video resolution: 1080×1080 pixels
By following these guidelines, you’ll create engaging and exciting Instagram carousel ads.
Instagram Stories ads
Instagram Stories ads offer an exciting way to reach users on the platform. These stories allow you to engage people while they browse through their friends’ stories.
Here are the Instagram ad size requirements for Instagram Stories:
- Image or video size: 1080×1920 pixels
- Maximum file size: 4GB
- Maximum length: 15 seconds
When building an ad for Instagram Stories, leave 250 pixels at the top and bottom of the ad to avoid calls to action (CTAs) and profile pictures from covering the information.
Use the above social media ad size guidelines to create ads that work on the platform.
Twitter boasts over 126 million monthly active users. This platform is a great place to reach leads interested in your business and get them to engage with your company.
Let’s look at three Twitter ads and the sizes you need to know:
Summary card
Summary cards are the most common format for advertising on Twitter. These cards allow you to promote blog posts, news articles, products, and more. It gives viewers a sneak peek into content before clicking on your website.
To use this ad format, follow these guidelines:
- Large photo image size: 280×150 pixels
- Minimum image size: 120×120 pixels
Website card
The website card focuses on website conversion campaigns. If you want to drive people to an off-site URL and get them to convert, this ad will help you achieve that goal.
Here are the social media ad specs for the website card format:
- Image size for 1:91:1 aspect ratio: 800×418 pixels
- Image size for 1:1 aspect ratio: 800×800 pixels
App card
The app card format focuses specifically on promoting mobile apps through Twitter’s newsfeed. You can display the app’s name, description, and logo within this ad format.
Here are the ad specs for this Twitter ad type:
- For images with the 1:91:1 aspect ratio: 800×418 pixels
- For images with the 1:1 aspect ratio: 800×800 pixels
With over 645 million active monthly users, LinkedIn is a great platform to connect with professionals and businesses. If you want to advertise on this network, you have numerous ad options available to your business.
Sponsored Content
Sponsored Content appears in the user’s newsfeed and blends in seamlessly.
You can use photos or videos in your Sponsored Content.
Let’s take a look at the social media ad specs for Sponsored Content:
- Image size: 1200×627 pixels
- Image must be more than 200 pixels in width
Sponsored InMail
Sponsored InMail is another LinkedIn advertising option. With InMail, you reach out to people through LinkedIn’s private messaging system. It allows you to send your message to a user’s inbox and deliver a personalized message.
InMail provides you with the option to add a banner ad. Here are the ad specs for the banner:
- Image size: 300×250 pixels
- Maximum file size: 40KB
Dynamic ads
Dynamic ads allow your company to create personalized ads for individuals. These ads appear on the right side of the user’s feed. Your ad formats include company ads or spotlight ads.
For both ad formats, you’ll want to stick to this specification:
Image size: 100x100px
Pinterest engages over 300 million users each month.
This creative platform encourages sharing ideas surrounding crafting, fashion, cooking, and more. If you’re looking to advertise on this platform, there are two main advertising options:
Promoted pins
Promoted pins utilize photos to showcase your products or services. These ads blend in with other pins.
Here are the social media ad sizes you’ll want to follow for promoted pins:
- Image width: Minimum of 600 pixels
- Image height: 1000×1500 pixels
- Small thumbnail: 69×69 pixels
- Large thumbnail: 216×146 pixels
- Promoted video pins
Another popular advertising option on Pinterest is promoted video pins. These pins engage your audience and get them to interact with your content.
Here are the ad specs for this format:
Video size: Shorter than 1:2, taller than 1:91:1
